For SaaS ★

Dub for SaaS: turn links into a growth engine.

If you bill on Stripe and grow through referrals, partners and creators, Dub was built for your exact motion.

Short answer

For SaaS, Dub connects the whole loop: branded links, first-party Stripe attribution, an embeddable referral dashboard, and a full affiliate suite (Dub Partners) with global payouts.

That lets you reward users, creators and partners based on real revenue, and build a word-of-mouth flywheel inside your product. Companies like Framer, Superhuman, Perplexity and Vercel use Dub for exactly this.

Why product-led teams pick Dub

SaaS growth increasingly comes from partners and referrals, and those channels only work if attribution is trustworthy. Dub's first-party, Stripe-connected tracking ties every click to a paying customer, so you know which partner or campaign actually drove MRR.

The embedded referral dashboard is the other unlock: users join your program without leaving the app, which lifts participation. Combine that with flexible rewards and 1-click global payouts, and you can run a serious partner program without a separate platform.

  • First-party Stripe attribution: clicks → signups → paid revenue.
  • Embedded, in-app referral dashboard for higher participation.
  • Flexible rewards: pay-per-lead, pay-per-click, rev-share.
  • Global payouts with automatic US tax forms.
  • Real partner analytics: EPC, LTV, ROAS by group.

What Dub replaces for a SaaS

One platform instead of a stack.

JobTypical toolDub
Branded linksBitly/Short.ioIncluded
Conversion trackingCustom analyticsBuilt-in (Stripe)
Referral programSeparate SaaSEmbedded dashboard
Affiliate programRewardful/PartnerStackDub Partners
Payouts & taxManual/PayPal1-click global + 1099

Consolidation potential depends on your needs; some teams still pair Dub with specialists. Verify current features and pricing on Dub.

Launch your growth loop

Step 1

Connect Stripe

Wire up conversion tracking so every link ties to real signups and revenue.

Step 2

Embed referrals

Drop the referral dashboard into your app so users can join and share in one click.

Step 3

Add partners

Open a Dub Partners program for creators and affiliates, with rewards and global payouts.

When it's the right call

Dub is a strong default for Stripe-based, product-led SaaS that wants attribution, referrals and affiliates in one modern platform — especially if engineering owns growth infrastructure.

If you're pre-revenue or not on Stripe yet, start with the free plan for links and analytics, and turn on conversion tracking and Dub Partners once billing is live and a partner motion makes sense.

Build a word-of-mouth flywheel.

Attribution, referrals and affiliates for Stripe SaaS — in one platform.

Try Dub free
Why do SaaS companies use Dub?+

For first-party Stripe attribution, an embeddable in-app referral dashboard, and a full affiliate suite (Dub Partners) with global payouts — letting them reward users and partners based on real revenue. Framer, Superhuman and Vercel are examples.

Does Dub support product-led growth?+

Yes. The embedded referral dashboard lets users join and share from inside your app, and Dub Partners adds creator/affiliate programs — both core PLG motions, tied to Stripe revenue.

What plan do SaaS teams need?+

Conversion tracking and Dub Partners start on the Business plan (~$75/mo). Advanced raises event and payout limits. The free and Pro tiers cover links and analytics. Verify pricing on Dub.

Can Dub replace our affiliate tool?+

Often, yes. Dub Partners covers attribution, flexible rewards, global payouts and tax forms, and some teams have migrated from PartnerStack. Compare against your specific recruitment and channel needs.