Best affiliate tracking software?

We compared the options. For teams that bill on Stripe, Dub is our pick — with the reviews, pricing and comparisons to back it up.

Try Dub free Browse the guides ›

Start where you are.

Reviews, pricing, comparisons and playbooks — each a focused, research-based guide. ★ marks the highest-intent pages.

Review ★

Dub vs PartnerStack

Comparison (competitor). Read ›

vs Rewardful ★

Dub vs Bitly

Comparison (competitor). Read ›

Alternatives ★

Dub alternatives

Alternatives / consideration. Read ›

Affiliate tracking ★

Affiliate tracking software

Niche / high intent. Read ›

Stripe tracking ★

Dub + Stripe conversion tracking

Integration / feature. Read ›

Shopify

Dub for Shopify

Integration / e-commerce. Read ›

API & SDK

Dub API & SDKs

Platform / developer. Read ›

Webhooks & Zapier

Dub for creators

Use case / audience. Read ›

Link management

Dub link management

Platform / core use. Read ›

Start a program ★

How to start an affiliate program

Use case / high intent. Read ›

The problem isn't clicks. It's proving revenue.

Attribute to revenue

First-party tracking ties every click to real Stripe signups and sales — not vanity click counts.

Run partners in-house

Dub Partners handles rewards, an embedded dashboard, global payouts and US tax forms — no separate tool.

One platform, not five

Branded links, analytics, conversion tracking and affiliates in one place. Fewer integrations to babysit.

Three steps to tracked revenue.

Step 1

Start free

Create branded links on your own custom domain — no credit card, up to 25 links a month.

Step 2

Connect Stripe

Turn on conversion tracking so clicks attribute to real signups and sales (Business plan).

Step 3

Add partners

Launch an affiliate program with Dub Partners and pay partners globally in one click.

New to Dub? Start with the review.

The honest, research-based breakdown — what it does well, where it falls short, and what it really costs.

Read the review

Questions.

What is Dub?+

Dub is an open-source link attribution platform that combines branded short links, real-time analytics, first-party conversion tracking and a full affiliate suite (Dub Partners) in one place. It launched in 2022 and is used by teams like Framer, Superhuman, Perplexity and Vercel.

Is Dub free?+

Yes. The free plan includes around 25 links/month, 1,000 tracked events, 3 custom domains and API access, with no credit card. Conversion tracking and affiliate tools (Dub Partners) start on the Business plan, around $75/month. Verify current pricing on Dub.

Can Dub run my affiliate program?+

Yes — Dub Partners handles first-party attribution, flexible rewards, an embeddable referral dashboard, 1-click global payouts and automatic US tax forms. It's available on the Business plan and up, with a 3–5% payout processing fee.