Dub uses event-based tiers, and the plan you need depends mostly on one thing: whether you want conversion tracking and affiliate tools.
Dub has a free plan and four paid tiers. As a rough guide (verify current numbers on Dub): Free $0, Pro ~$25/mo, Business ~$75/mo, Advanced ~$250/mo, and Enterprise (custom).
The key line: conversion tracking and Dub Partners (affiliate) unlock on Business. If you only need branded short links and analytics, Pro is plenty. A 3–5% payout processing fee applies on top of the plan for affiliate payouts.
The jump most people care about is Pro to Business. Pro covers branded links, deep links, targeting, A/B testing and 1-year retention. Business is where conversion tracking, the Stripe integration, customer insights and Dub Partners appear — so it's the true 'affiliate program' tier.
Advanced mainly raises volume: more links, a million tracked events, 5-year retention and higher payout caps. Enterprise adds SSO/SAML, audit logs, unlimited usage and an SLA. For most startups the decision is simply Pro (links) vs Business (revenue + affiliates).
Approximate figures based on public pricing pages — confirm on Dub before buying.
| Plan | ~Price/mo | Links/mo | Key unlock |
|---|---|---|---|
| Free | $0 | 25 | Custom domains, analytics, API |
| Pro | $25 | 1,000 | Deep links, targeting, A/B, cloaking |
| Business | $75 | 10,000 | Conversion tracking + Dub Partners |
| Advanced | $250 | 50,000 | 1M events, 5-yr retention, bigger payouts |
| Enterprise | Custom | Unlimited | SSO/SAML, audit logs, SLA |
Prices shown for annual billing and rounded; event limits, payout caps and features change. A 3–5% payout fee applies for affiliate payouts. Verify on Dub.
If you need branded short links, analytics and targeting, Pro (~$25/mo) covers it comfortably.
If you want click-to-sale conversion tracking via Stripe, you need Business (~$75/mo).
Dub Partners lives on Business+, with payout caps rising on Advanced. Budget the 3–5% payout fee too.
For a link-only use case, Pro is competitive but not the cheapest — simple shorteners undercut it. Where the price justifies itself is Business: you get attribution plus a full affiliate platform in one bill, replacing a separate tool like Rewardful or PartnerStack.
The honest caveat is forecasting: event-based limits and payout fees mean your real monthly cost scales with success. Model your expected events and payouts before committing to a tier.
Kick the tyres on the free plan, then move to Business when you're ready to track conversions and pay partners.
Try Dub freeRoughly: Free $0, Pro ~$25/mo, Business ~$75/mo, Advanced ~$250/mo, Enterprise custom (annual billing, rounded). Verify current pricing on Dub's site.
The Business plan (~$75/mo) is the entry point for Dub Partners and conversion tracking. Advanced raises payout and event limits. A 3–5% payout processing fee applies on top.
Yes — around 25 links/month, 1,000 tracked events, 3 custom domains and API access, with no credit card required. Conversion tracking and affiliate features are paid.
For affiliate payouts, Dub charges a 3–5% payout processing fee on top of your plan. Event overages depend on your tier. Check Dub's pricing page for current details.