E-commerce lives and dies on attribution. Dub connects your links and partners to actual Shopify revenue.
With Dub, a Shopify store can track which link, creator or affiliate drove each order — using first-party attribution rather than fragile third-party cookies.
That makes Dub a fit for stores running creator, influencer or affiliate programs: partners get branded links, you see the orders and revenue they produced, and payouts run in one click. Conversion tracking is a paid-tier feature (verify current plan on Dub).
Shopify's own analytics tell you what sold, but not always who sent the buyer. Dub closes that gap: every partner link becomes a tracked entry point, and orders attribute back to the original click.
For influencer and affiliate campaigns that's the whole game. Instead of trusting discount-code redemptions alone, you get click-to-order attribution plus branded links, targeting and analytics — and you can pay creators based on real revenue.
They answer different questions.
| Question | Shopify analytics | Dub |
|---|---|---|
| What sold? | Yes | — |
| Which link drove it? | Limited | Yes |
| Which creator earned it? | Code-based only | Attributed by click |
| Branded partner links? | No | Yes |
| Automated payouts? | No | Yes (Dub Partners) |
Integration capabilities and plan requirements change; confirm current Shopify support and pricing on Dub.
Connect Dub to your store so clicks and orders are recorded and attributed first-party.
Create branded links for each creator or affiliate, or invite them into your Dub Partners program.
See orders and revenue per partner, then run 1-click payouts with tax handling built in.
Dub shines for Shopify brands leaning on creators and affiliates — where knowing which partner produced revenue decides your budget.
If you only need basic UTM reporting for paid ads, Shopify plus a UTM tool may suffice. The moment partners and payouts enter the picture, Dub's attribution and Dub Partners earn their place.
Give creators branded links, track clicks to Shopify revenue, and pay them automatically.
Try Dub freeYes. Dub can track link clicks through to Shopify orders using first-party attribution, which is ideal for creator and affiliate programs. Confirm current integration steps and plan requirements on Dub's site.
Yes — Dub Partners lets you give creators and affiliates branded links, attribute the orders they drive, and pay them in one click with tax forms handled. It's available on the Business plan and up.
Discount codes only capture buyers who use the code. Dub's click-to-order attribution credits partners even when no code is used, giving a fuller, fairer picture of who drove revenue.
Conversion tracking and Dub Partners are paid-tier features (Business and up, ~$75/mo). The free plan covers branded links and analytics. Verify current pricing on Dub.