This is the feature that turns Dub from a link shortener into an attribution platform — and it installs in a few clicks.
Dub's Stripe integration connects your billing to your links so it can automatically track lead and sale events and attribute them back to the original click.
That's what powers revenue analytics and affiliate payouts: you see not just clicks, but which link, campaign or partner produced paying customers. Conversion tracking lives on the Business plan and up (~$75/mo, verify).
Once connected, Dub listens for Stripe events. When a tracked visitor signs up and pays, Dub ties that revenue to the first click — first-party, so it holds up even when browsers block third-party cookies.
From there you get customer-level insight and a real-time events stream: lead created, sale completed, revenue amount, and the partner or campaign behind it. That same data feeds Dub Partners, so affiliate commissions are based on real Stripe revenue rather than self-reported clicks.
What changes once conversions are wired up.
| Question | Links only | With Stripe tracking |
|---|---|---|
| Did they click? | Yes | Yes |
| Did they sign up? | Unknown | Tracked (lead event) |
| Did they pay? | Unknown | Tracked (sale + revenue) |
| Which partner earned it? | Guesswork | Attributed automatically |
| Payout accuracy | Manual/estimated | Based on real revenue |
Conversion tracking and the Stripe integration are available from Dub's Business plan. Verify current tier and limits on Dub.
In Dub, install the Stripe integration and authorise your account — no custom webhooks required to start.
Add Dub's tracking to your site/app so clicks and leads are recorded first-party and linked to visitors.
Push a test checkout and confirm the lead and sale events appear, attributed to the right link or partner.
Affiliate disputes almost always come down to attribution. When commissions are based on real Stripe revenue tied to a first-party click, both you and your partners trust the numbers.
It also removes reconciliation busywork: instead of exporting clicks and matching them to Stripe by hand, the sale, the revenue and the responsible partner arrive already connected — ready for a 1-click payout.
Turn links into tracked, attributable revenue in a few clicks — then reward the partners behind it.
Try Dub freeYou connect your Stripe account and add Dub's tracking. When a tracked visitor signs up and pays, Dub records lead and sale events and attributes the revenue back to the original click using first-party tracking.
Conversion tracking and the Stripe integration are available from the Business plan (~$75/mo). Lower tiers cover links and analytics but not click-to-revenue tracking. Verify current details on Dub.
Yes. Dub uses first-party attribution rather than third-party cookies, so conversions are still credited even when browsers like Safari and Firefox block third-party cookies.
The Stripe integration installs in a few clicks. Adding site/app tracking is straightforward, and Dub offers SDKs and docs if you want deeper, custom event tracking.