Both connect to Stripe and track recurring commissions. The difference is scope: a focused affiliate tool vs a broader attribution platform.
Rewardful (launched 2017) is a Stripe-first affiliate tool — fast, simple, purpose-built for subscriptions, with pricing from around $49/mo (Starter) up through Growth and Enterprise, and a 0% transaction fee on lower usage caps.
Dub is a wider attribution platform whose affiliate suite (Dub Partners) starts on the Business plan (~$75/mo). It adds first-party link attribution, 1-click global payouts with tax forms and an embeddable dashboard. Rewardful calculates commissions and exports payouts (PayPal/Wise/managed).
Rewardful's strength is speed and simplicity: connect Stripe, drop in a script, and you can launch a subscription affiliate program in well under an hour. It automatically adjusts commissions for upgrades, downgrades, refunds and cancellations — exactly what SaaS needs.
Dub's strength is attribution depth and payout automation: it treats the link as the start of a tracked revenue journey, handles global payouts and US tax forms in-platform, and can embed the referral dashboard inside your own app. If you also want branded links, deep links and analytics, they come in the same tool.
How they line up for a Stripe-based SaaS program.
| Factor | Dub | Rewardful |
|---|---|---|
| Core focus | Attribution + affiliate platform | Stripe affiliate/referral tool |
| Setup speed | Fast (Stripe + tracking) | Very fast (script + Stripe) |
| Payouts | 1-click global, auto W-9/1099 | Calculates; PayPal/Wise/managed export |
| Extras | Branded links, deep links, analytics | Recurring commission automation |
| Entry price | ~$75/mo (Business) | ~$49/mo (Starter) |
Rewardful Starter historically covers up to ~$7,500 tracked affiliate revenue; Growth ~$15,000. Caps and prices change — verify on each vendor.
If you want the simplest possible Stripe affiliate program and nothing else, Rewardful is hard to beat on setup speed.
If in-platform global payouts and automatic tax forms matter, Dub does more of the operational work for you.
If you also want branded links, deep links and attribution analytics in one tool, Dub consolidates them.
A solo founder who just wants recurring-commission tracking on Stripe will often be happiest starting with Rewardful — cheap, fast, focused.
A team that wants attribution, global payouts, tax handling and links under one roof — and expects the program to scale — will get more from Dub, at a higher entry price. Match the tool to how operationally hands-off you need payouts to be.
Track clicks to Stripe revenue and pay partners globally without a second platform.
Try Dub freeIt depends on scope. Rewardful is simpler and cheaper to start for a pure Stripe affiliate program. Dub does more — first-party attribution, global payouts with tax forms, and branded links — at a higher entry price. Match it to your needs.
Rewardful starts around $49/mo (Starter) vs Dub's affiliate features on Business (~$75/mo). But Dub bundles attribution and links, and handles payouts in-platform, so compare total value, not just sticker price.
Yes. Both are Stripe-native and track subscription revenue. Rewardful also supports Paddle; Dub's Stripe integration installs in a few clicks for conversion tracking.
Dub offers 1-click global payouts and automatic US tax forms in-platform. Rewardful calculates commissions and exports payouts via PayPal, Wise or managed payouts, giving you more manual control.